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Ultraboost Pride

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June marks Pride month – a time for celebrating diversity in the LGBTQ community and promoting equality for all, regardless of gender, sexual orientation, or how one chooses to sexually identity. In 2017, adidas voiced its support for the annual occasion with a four-sneaker “Pride” collection that included this iteration of the beloved Ultra Boost 3.0 model. It features a black and dark grey Primeknit upper, while the caging system sports black Three Stripes branding and a white heel counter. A special rainbow-colored “bubble” graphic motif defines the collection. Here, it appears throughout the bottom portion of the aforementioned details as a symbol of pride, support, and solidarity for the LGBTQ community.


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